Use subset targeting to split your audience into two even groups (A/B Test), with each group only being shown one Journey or the other.
This ensures each visitor is only eligible to see one of the two campaigns while still allowing you to track each campaign's performance individually.
NOTE: You will need to create a Journey for each Campaign if you have not already. Create Journey Tutorial Page.
Step 1: Create your A and B Targeting segments.
Navigate to your Admiral Dashboard, select Journeys>Targeting Segments>Create Targeting Segment.
We'll need to create (2) Targeting Segments, a segment for Group A and a segment for Group B.
For Group A, we'll give a Name, Label, and Description that clearly indicates this is Test Group A.
Then we'll select Add Targeting Criteria>Subset of Visitors and make (1) our Minimum and (50) our Maximum for Subset A and Save.
We'll next create our Group B Segment. For Group B, we'll give a Name, Label, and Description that clearly indicates this is Test Group B.
Then we'll select Add Targeting Criteria>Subset of Visitors and make (51) our Minimum and (100) our Maximum for Subset B and Save.
You will now see your (2) Targeting Segments in the Dashboard. We'll now navigate back to the main Journeys Menu and target each respective Journey to it's respective Targeting Segment.
NOTE: You will need to create a Journey for each Campaign if you have not already. Create Journey Tutorial Page.
On the Journeys page, open the menu (3 horizontal dots) beside Journey A and select the Edit option.
Now open the menu (3 vertical dots) on the Journey Editor and select Edit Targeting to add our Targeting Segment.
In the Edit Journey Targeting Menu, click Add Targeting Criteria, select Targeting Segment, select our Test A Targeting Segment and Save Targeting.
Now complete the same steps for the Test B Journey to target Test Group B. Ensure the Journeys are Active (Green Circle to left of the Journey) and you're Journey A/B tests are live!
Frequently Asked Questions
I just installed Admiral on my site. Why am I not seeing an Admiral message?
Have you created a journey and turned it on? You will not see an Admiral engage message until you create and activate a journey. For more guidance, here is an article on creating a journey.
I just installed Admiral, what should I do next?
Click on the links below to help you get started.
Next steps: