How often should my messages appear?

Frequency suggestions for Adblock and Subscription messages.

Overview

If you have created a journey and designed the message, you may be wondering how often your message(s) should appear. 

Here's the answer: your engagement frequency should depend on the ask or offer in your message. For example, you may want to engage adblock users (about disabling their adblocker) more frequently than non-subscribers (about subscribing). 

Before we dive into explaining frequency, there are two types of messages you need to know: Soft and Gated. 

Soft message:  Contains an option to "Continue without disabling". In other words, the visitor is not required to disable their adblocker to continue viewing content. 

Gated message: A visitor must comply with the request in the message to continue. This is useful when gating content from non-subscribers or adblock users. 

Suggested Frequency for Adblock Recovery and Subscription Messages

• Adblock Recovery:
  • We recommend what we call a Smart Engage. A Smart Engage has 3 steps:
    1. A Soft message is displayed once every 3 pageviews, and this is repeated 3 times.
    2. Next, a Gated message is displayed once per 1 pageview, and this is repeated 3 times.
    3. Following this, either the journey resets or a Gated message continues to appear in perpetuity. 

• • • Example of a Smart Journey

• Subscriptions
  • We recommend frequency settings to be between once per day to once per three pageviews.
    • Less aggressive: 1 subscription message per day. 

• • • More aggressive: 1 subscription message every 3 pageviews.