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Using Meta Tag Targeting In Admiral

A Guide For Developers & Technical Teams

Overview: Meta Tag Targeting enables you to personalize your visitor engagement strategies by utilizing metadata already present on your web pages. You can target Admiral Journeys or VRMbot interactions based on content type, author, keywords, or other metadata — all without needing custom development work in most cases.

This article includes everything you need to know to use Meta Tag Targeting in your Admiral App Dashboard — whether you’re a developer or a non-technical publisher.

🔧 What It Does (Technical & Conceptual Overview)

  • Enables targeting of Journeys and VRMbot using page metadata.
  • Metadata is extracted from standard HTML meta tags and Open Graph tags.
  • Works in real time using Admiral's ingestion system and backend tooling.

Supported Tags

  • og:type
  • og:title
  • author
  • description
  • keywords

Supported Match Conditions

  • Equals / Does not equal
  • Exists / Does not exist
  • Contains / Does not contain
  • Logical operators: AND / OR supported

🧭 How to Set Up Meta Tag Targeting

Step-by-Step (Non-Technical Friendly)

  1. Go to your Admiral dashboard.
  2. Choose an existing Journey or create a new one.
  3. Under Targeting Conditions, click Add Condition.
  4. Select Meta Tag Targeting.
  5. Choose the type of tag to match (e.g., author, description, keywords).
  6. Pick how it should match:
    • Contains, Equals, Exists, etc.
  7. Add your value (e.g., volunteer, John Doe, etc.).
  8. Save and publish your Journey.

Meta Tag Type Drop Down List Options
CAPTION: Meta Tag Type Drop Down List Options

Meta Tag Evaluation Type Drop Down List Options

CAPTION: Meta Tag Evaluation Type Drop Down List Options

Technical Requirements (If You're the Developer)

  • Ensure that meta tags are present on all article pages.
  • Ensure canonical URLs are correctly set (<link rel="canonical" ...>).
  • Avoid using dynamic tags that are rendered client-side, unless you are using server-side rendering.
  • Admiral will auto-ingest and normalize these values.

💡 Real-World Examples

  • Target articles where the description contains "climate" → Show sustainability message.
  • Target author = Jane Doe → Offer “Subscribe Now” prompt.
  • Target type = community → Show an ask to garner audience support via donations.

🛠 Tips & Best Practices

  • Keep meta tag values consistent across your CMS or publishing platform.
  • Don’t rely on JavaScript-rendered tags unless your site uses SSR.
  • If you’re unsure about whether your tags are visible to Admiral, right-click any page > View Source > search for <meta.

🧩 FAQs

Q: Do I need to add new meta tags?
A: Most publishers already have them in place. If not, ask your dev team or platform provider.

Q: Can I use Meta Tag Targeting in Protect Journeys?
A: This is not currently supported. 

Q: What if my tags are missing or dynamic?
A: The Journey may not trigger correctly. Consider updating your content management system (CMS) or contacting support for assistance.

🧪 Troubleshooting & Validation

  • Double-check that your page source includes the relevant meta tags.
  • Still Need Assistance? If you have questions or encounter any issues with the steps above, please reach out to our Customer Love Support Team using the method that works best for you — email, phone, live chat, or schedule a troubleshooting call. We’re here to help!

🔗 Helpful Links