Prerequisite: Extend Journey
Example Use Case(s)
A visitor finishes reading an article about the 2026 World Cup. Rather than showing the site's most popular stories, a Related Link Offer recommends articles about tournament predictions, player profiles, or match analysis, increasing the likelihood the visitor continues reading.
Highlights
A list of key features
- Automatically recommends contextually similar content using AI-powered semantic analysis.
- Works alongside Popular, Surging, and Custom Link Offers with configurable priority ordering.
- Automatically avoids recommending previously visited or previously surfaced content. (More detail: If a visitor has visited a URL or been recommended that URL in the past 72 hours, it will not be returned as a recommendation.)
- Requires no manual curation or publisher-maintained tagging.
- Ability to configure multiple Link Offers / Journeys and AB test to determine relative performance compared to Suring/Popular.
- Adjustable minimum relevancy threshold.
Designs
FAQs
What is Related?
Related automatically recommends articles that are semantically similar to the content a visitor is currently reading using AI-generated topic analysis.
Do I need to manually tag my content?
No. Admiral analyzes page content automatically and generates recommendations without requiring manual categorization.
Can I control how closely related recommendations must be?
Yes, while the default relevancy threshold is determined by Admiral, Pubs can override and set their own.
Can Related be combined with Popular or Surging recommendations?
Yes. Related participates in the existing Link Offer priority order and can be configured alongside Popular, Surging, and Custom URLs.
Will visitors repeatedly see the same recommendations?
No. Admiral excludes previously surfaced and previously visited pages when selecting Related recommendations whenever possible.
Can I compare Related performance against Popular?
Yes, you can configure multiple Link Offers / Journeys and AB test to determine relative performance.
Does Related personalize recommendations based on visitor history?
No. Related recommendations are based solely on the content of the page currently being viewed and do not use visitor profiles or cross-session behavior.
If you have any questions or would like assistance, please reach out to customerlove@getadmiral.com.