Learn: Targeting Segments and Visitor Segments

Targeting Segments

1. To create a Targeting Segment, navigate to Journeys>Targeting Segments>Create Targeting Segment. 
   
   
   
   
2. Select the desired Targeting Criteria via the “+ Select Targeting Criteria” tool.
   
   
3. Optionally, pass segments to Google Ad Manager.
   
   

Visitor Segments

NOTE: The Default View will display a summary of all visitors to the Property and the Segments they belong to.

1. To create a Visitor Segment, navigate to Visitors>Visitor Segments>Create Visitor Segment.
   
        
2. Select the desired Targeting Criteria via the “+ Select Targeting Criteria” tool. 
   
   
3. To create new Visitor Data, navigate to Visitors>Visitor Data>Add Visitor Data.
   
   
4. Enter a Label, Description, Key, and Type for the respective Visitor Data.