Visitors can be grouped into segments using a feature rich ruleset. Most analytics reports can be viewed by segment, providing deeper insights into the value each segment of visitors and their behavior.
Targeting Segments
- To create a Targeting Segment, navigate to Journeys>Targeting Segments>Create Targeting Segment.
- Select the desired Targeting Criteria via the “+ Select Targeting Criteria” tool.
- Optionally, pass segments to Google Ad Manager.
Visitor Segments
NOTE: The Default View will display a summary of all visitors to the Property and the Segments they belong to.
- To create a Visitor Segment, navigate to Visitors>Visitor Segments>Create Visitor Segment.
- Select the desired Targeting Criteria via the “+ Select Targeting Criteria” tool.
- To create new Visitor Data, navigate to Visitors>Visitor Data>Add Visitor Data.
- Enter a Label, Description, Key, and Type for the respective Visitor Data.