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Learn: Targeting Segments and Visitor Segments

Visitors can be grouped into segments using a feature rich ruleset. Most analytics reports can be viewed by segment, providing deeper insights into the value each segment of visitors and their behavior.

Targeting Segments


  1. To create a Targeting Segment, navigate to Journeys>Targeting Segments>Create Targeting Segment. 

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  2. Select the desired Targeting Criteria via the “+ Select Targeting Criteria” tool.

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  3. Optionally, pass segments to Google Ad Manager.

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Visitor Segments


NOTE: The Default View will display a summary of all visitors to the Property and the Segments they belong to.


  1. To create a Visitor Segment, navigate to Visitors>Visitor Segments>Create Visitor Segment.

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  2. Select the desired Targeting Criteria via the “+ Select Targeting Criteria” tool. 

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  3. To create new Visitor Data, navigate to Visitors>Visitor Data>Add Visitor Data.

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  4. Enter a Label, Description, Key, and Type for the respective Visitor Data.

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