Learn More About: IAB's Multi-State Privacy Agreement (MSPA)

IAB stands for the Interactive Advertising Bureau, an organization that sets industry standards and guidelines for online advertising. The IAB's Multi-State Privacy Agreement (MSPA) is a contractual framework designed to help businesses comply with state privacy laws in the United States (US).

To sign this document, you will need to create an account with the IAB Tech Lab Tool Portal @ https://tools.iabtechlab.com/login and then navigate to https://tools.iabtechlab.com/mspa