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How Is Conversion Rate Calculated In Journey Analytics?

Conversion Rate is displayed on the Admiral Dashboard under Analytics>Journeys and then filtering by the specific Journey.

Screenshot 2026-04-15 at 4.55.47 PM


The Conversion Rate is the number of Conversions divided by the number of Engagements.

NOTE: The Conversion Rate is compiled every two hours while the values showing Offer Conversions and total Engagement counts are rebuilt every hour.

If you have any questions or would like assistance, please reach out to customerlove@getadmiral.com.