What is Subset Targeting? Subset targeting is the practice of taking your entire audience and breaking it down into smaller groups.
How does Subset Targeting work? Subset targeting works by assigning each visitor a random number between 1 and 100. Use this Targeting Criteria to target a fixed subset of visitors.
Why should I use Subset Targeting? Subset targeting delivers highly relevant content and improved analysis while allowing you to A/B test two journeys against a fixed subset of visitors.
