Give visitors the option to purchase a subscription on behalf of a friend or family member.
1. Creating Offers for Gifting
- Access the offer section in the dashboard.
- Offers can be one-time or recurring paid subscriptions.
- Default setting allows all subscriptions to be giftable, toggle off for exclusions.
2. User Experience for Gifting
- Once an offer is created, it becomes available for gifting.
- Users are engaged through platform messaging and journeys.
- Previewing the subscription journey demonstrates the gifting process.
- Checkout process includes an option to make the purchase a gift.
3. Customizing Gift Subscriptions
- Users can choose to gift for a specific occasion or person.
- Options to send immediately or on a specified date.
- Payment is made through the user's configured method.
4. Subscription Duration for Gifted Subscriptions
- For subscriptions with a duration, users pre-pay for the specified period.
- Pricing is calculated based on the duration and subscription cost.
5. Prioritizing Gifting Experience
- Prioritize gifting option directs users to the gifting UX immediately.
- Targeting strategies can be adjusted to promote gifting among paid subscribers.
- Evergreen campaigns can encourage gifting on a regular basis.
6. Engagement Strategies for Gifting
- Tailoring messaging and design within journeys can enhance gifting conversions.
Multiple engagements within a journey can be utilized to promote gifting. - Gifting can be seen as a way to further engage and retain paid subscribers.