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Excluding Acceptable Ads in Google Ad Manager Reporting

Create a report in GAM to track the impressions and revenue Admiral has recovered, exclusive of Acceptable Ads.

Excluding Acceptable Ads

Create the following reports in Google Ad Manager to exclude Acceptable Ads impressions and revenue. If you are using an Acceptable Ads vendor with Admiral, you will need a make sure the key-values used to track both Admiral and Acceptable Ads have each been enabled as a Custom Dimension.

Screenshot 2024-01-30 at 11.01.04 PM

The following reports reports need to be created using the Custom Dimensions as Filters.

1) admiral-engaged IS ANY OF true AND up_recovery IS ANY OF true

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2) admiral-engaged IS ANY OF true AND up_recovery IS NONE OF true

Screenshot 2024-01-30 at 10.54.53 PM

3) admiral-engaged IS NONE OF true AND up_recovery IS ANY OF true

Screenshot 2024-01-30 at 10.58.42 PM

4) admiral-engaged IS NONE OF true AND  up_recovery IS NONE OF true

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These reports should be scheduled monthly to be delivered on the first of each month for the previous month's reporting. Reports should be scheduled to send to billing@getadmiral.com

 

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