Recorded September 9th, 2021
Despite Google’s recent announcement delaying the death of third-party cookies, publishers still need to prepare a strategy to pivot away from primarily relying on advertising revenue to fund quality content.
This 30-minute webinar discusses the steps a publisher can take today in preparation to transition from an advertising-driven business model to one that focuses on direct relationships with users through subscriptions. In this webinar we will cover:
- How to segment your content into different tiers for subscription offerings
- How to target your users with personalized offers based on data
- How to price your subscriptions through audience experimentation